Jupiter
- India
- Lifestyle
- Identity
- Packaging
- Brand Launch
Objective
Jupiter Electric Mobility (JEM), the EV arm of Jupiter Wagons Limited (JWL), aimed to create a future-forward brand for the commercial electric vehicle sector. The challenge was to design a brand identity that reflected innovation and sustainability.
Strategy
We crafted a brand identity that merges modernity with JWL’s legacy. The logo features a custom typeface with an electric bolt integrated into the “I” of JEM, symbolizing the EV focus. The typography was bold to communicate strength and sleek to signify agility. We also developed a brand system.
Result
The brand launch received widespread media attention, leading to significant buzz in the market. JWL’s stock value tripled post-launch, signaling strong market confidence in the JEM brand and its potential in the commercial EV sector.
Results
We, walk the pathway to interact with our clients, other businesses along the supply chain and customers for complete clarity on the positives and ambiguities of the brand has. We, walk the pathway to interact with our clients, other businesses along the supply chain and customers for complete clarity.
Next Project
Vedic Nuts
Vedic Nuts sought to position itself as a luxurious brand in the premium gifting market, specializing in high-quality nuts and dried fruits.
