Vedic Nuts
Strategy
Identity
Packaging Design
- Mumbai
- FMCG
Vedic Nuts
- India
- FMCG
Strategy
Identity
Packaging Design
Objective
Vedic Nuts sought to position itself as a luxurious brand in the premium gifting market, specializing in high-quality nuts and dried fruits. The primary goal was to attract a younger, discerning audience by offering unique flavors paired with sophisticated, elegant packaging that set them apart from other brands in the space.
Strategy
We crafted a luxurious identity for Vedic Nuts, starting with a diamond-inspired logo that subtly incorporated the brand’s initials, symbolizing elegance and exclusivity. Sleek typography and a distinctive, edgy pattern gave the brand a modern, premium feel. Marble textures added a rich backdrop, enhancing the overall aesthetic. The packaging, in pastel tones with gold and silver accents, reflected sophistication, while the website and social media strategy positioned the brand as a leader in luxury gifting.
Result
Vedic Nuts quickly established itself as a key player in the luxury gifting market. The brand attracted recognition from major clients like Reliance and Vivo. The first Diwali campaign sold out completely, reflecting strong demand and market acceptance. Social media reach grew by 5% month on month, solidifying Vedic Nuts’ position as a leading luxury brand in its category