Genricart
- India
- Lifestyle
- Identity
- Packaging
- Brand Launch
Objective
Genericplus aimed to strengthen its brand presence and credibility as India’s leading generic medicine chain, while expanding its pharmacy franchises and improving customer engagement.
Strategy
We reimagined the Genericplus brand with a modern, trustworthy identity that speaks to both the medical community and consumers. The rebranding introduced a fresh brand system that blended professionalism with warmth, covering everything from in-store environments to digital touchpoints. To further elevate the brand, we crafted a sleek.
Result
The rebranding sparked a wave of new franchise inquiries and significantly expanded their footprint across Maharashtra and Karnataka. Store footfall increased, and the mobile app saw a notable uptick in orders, solidifying Genericplus as a trusted leader in the industry.
Results
We, walk the pathway to interact with our clients, other businesses along the supply chain and customers for complete clarity on the positives and ambiguities of the brand has. We, walk the pathway to interact with our clients, other businesses along the supply chain and customers for complete clarity.
Next Project
Tricon Infra Buildtech
Tricon Infra Buildtech aimed to refresh its brand identity to reflect its growth and commitment to quality, safety, and innovation in the construction industry.
