Namodaa
Strategy
Identity
Packaging Design
- Canada
- Lifestyle
Namodaa
- Canada
- Lifestyle
Strategy
Identity
Packaging Design
Objective
Namoda, a resort nestled in the serene hills of Kasauli, aimed to establish a unique brand identity that captured the natural beauty and tranquility of its location, while appealing to visitors seeking a peaceful getaway.
Strategy
We crafted an identity that incorporated the resort’s natural surroundings by framing the topology with contour lines of its location. The elegant typeface reflected the sophistication of the resort, while a vibrant color palette was chosen to highlight the lush environment and enhance the connection to nature.
Result
The new branding successfully communicated Namoda’s essence as a nature-centric luxury escape, enhancing its appeal to guests seeking both elegance and adventure. The identity stood out in the competitive resort space, elevating Namoda’s presence and attracting an influx of visitors.