Kaycee
Strategy
Identity
Packaging Design
- Canada
- Lifestyle
Kaycee
- Canada
- Lifestyle
Strategy
Identity
Packaging Design
Objective
Kaycee set out to create a distinctive identity in the competitive lifestyle market, targeting new-age women looking for trendy footwear and statement pieces. The aim was to build a brand image that exudes confidence and fashion-forward thinking while offering an engaging packaging experience.
Strategy
We developed a sleek, tall typeface that projected confidence and sophistication, paired with a refined K&C symbol to create a bold visual identity. The packaging was designed to be minimal yet elegant, letting the product take center stage. We also enhanced the unboxing experience by adding a thoughtful touch — a welcoming message inside the box and a personalized note, inviting the customer to feel part of the Kaycee community. This emotional connection aimed to leave a lasting impression beyond just the product purchase, fostering brand loyalty.
Result
The new branding and packaging resonated with the target audience, establishing Kaycee as a go-to brand for stylish, statement footwear. The unboxing experience generated buzz on social media, with customers praising the thoughtful design and personalized touches. This resulted in increased brand recognition and engagement, further cementing Kaycee’s position in the market.