HP Jewellers
Strategy
Identity
Social Media Marketing
- Pune
- Lifestyle
HP Jewellers
- India
- Lifestyle
Strategy
Identity
Social Media Marketing
Objective
HP Jewellers, a brand with over 50 years of heritage, aimed to refresh its identity and enhance its brand image while expanding its presence in the city.
Strategy
We led a comprehensive rebranding, designing a logo centered around the infinity symbol intersecting with “H” and “P,” representing the brand’s lifelong bond with its customers. This symbol reinforced the idea of eternal relationships, trust, and elegance. The rebranding extended to new packaging, marketing materials, and a strong social media presence. Tailored messaging addressed the customer’s need for authenticity, trust, and personal connection to their jewelry.
Result
The rebrand revitalized HP Jewellers’ image, attracting new and loyal customers alike. Increased foot traffic, heightened brand recognition, and a rise in sales solidified HP Jewellers’ standing as a go-to destination for quality and timeless jewelry.