Heta Kids aimed to create a unique brand identity for skincare and haircare products specifically for children aged 5 to 12, focusing on safety, natural ingredients, and fun.
Strategy
We developed a playful brand identity, featuring a whimsical caricature that appeals to kids while highlighting key ingredients in each product, such as shampoo, body wash, body lotion, and hair oil. The design included a clean white background to emphasize safety certifications, ensuring parents trust the products.
Result
The engaging identity resonated with both children and parents, resulting in strong brand recognition and trust. Heta Kids successfully positioned itself as a go-to choice for safe, natural skincare, fostering a loyal customer base