Genericplus
Strategy
Identity
Website Design
Application Design
- Pune
- Healthcare
Genericplus
- Pune
- Healthcare
Strategy
Identity
Website Design
Application Design
Objective
Genericplus aimed to strengthen its brand presence and credibility as India’s leading generic medicine chain, while expanding its pharmacy franchises and improving customer engagement.
Strategy
We reimagined the Genericplus brand with a modern, trustworthy identity that speaks to both the medical community and consumers. The rebranding introduced a fresh brand system that blended professionalism with warmth, covering everything from in-store environments to digital touchpoints. We brought on Shreyas Talpade as the face of the brand, symbolizing reliability and trust. To further elevate the brand, we crafted a sleek, user-friendly website and mobile app, delivering a seamless digital experience that matched the brand’s values of quality and accessibility.
Result
The rebranding sparked a wave of new franchise inquiries and significantly expanded their footprint across Maharashtra and Karnataka. Store footfall increased, and the mobile app saw a notable uptick in orders, solidifying Genericplus as a trusted leader in the industry.