Earth Culture
Brand Launch
Identity
Packaging Design
- Pune
- Lifestyle
Earth Culture
- India
- Lifestyle
Brand Launch
Identity
Packaging Design
Objective
Earth Culture sought to establish a premium brand in the DIY gardening space, offering high-quality seeds, planting materials, and ornamental plants for home décor and green gifting. The challenge was to position Earth Culture as a leader in this niche while encouraging a culture of green gifting.
Strategy
We developed a brand identity that balanced elegance with nature’s simplicity. The logo featured a bird perched on a plant branch, symbolizing a serene home garden that attracts nature. A calming color palette of blues and greens was chosen to evoke freshness and relaxation. The packaging design emphasized functionality, with a sleeve offering a planting calendar and growing instructions. A signature window graphic was integrated across all collaterals, representing a view into a peaceful garden space.
Result
Earth Culture successfully positioned itself as a premium DIY gardening brand, sparking increased interest in green gifting. The packaging’s ease of use and the refined brand identity helped elevate customer perception, driving sales and building a strong, loyal customer base.