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Hola!! Welcome To InDesign Elements

Hola!! Welcome To InDesign Elements

Welcome To InDesign Elements

Welcome To InDesign Elements

Earth Culture

Brand Lauch

Identity

Packaging Design

Earth Culture

Brand Lauch

Identity

Packaging Design

Objective

Earth Culture sought to establish a premium brand in the DIY gardening space, offering high-quality seeds, planting materials, and ornamental plants for home décor and green gifting. The challenge was to position Earth Culture as a leader in this niche while encouraging a culture of green gifting.

Strategy​

We developed a brand identity that balanced elegance with nature’s simplicity. The logo featured a bird perched on a plant branch, symbolizing a serene home garden that attracts nature. A calming color palette of blues and greens was chosen to evoke freshness and relaxation. The packaging design emphasized functionality, with a sleeve offering a planting calendar and growing instructions. A signature window graphic was integrated across all collaterals, representing a view into a peaceful garden space.

Result

Earth Culture successfully positioned itself as a premium DIY gardening brand, sparking increased interest in green gifting. The packaging’s ease of use and the refined brand identity helped elevate customer perception, driving sales and building a strong, loyal customer base.

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