Earth Culture
Brand Lauch
Identity
Packaging Design
- India
- Lifestyle
- 2022
Earth Culture
- India
- Lifestyle
- 2022
Brand Lauch
Identity
Packaging Design
Brief
The engaging identity resonated with both children and parents, resulting in strong brand recognition and trust. Heta Kids successfully positioned itself as a go-to choice for safe, natural skincare, fostering a loyal customer base..
The engaging identity resonated with both children and parents, resulting in strong brand recognition and trust. Heta Kids successfully positioned itself as a go-to choice for safe, natural skincare, fostering a loyal customer base.
Objective
Earth Culture aimed to lead the premium DIY gardening space with high-quality seeds, planting materials, and ornamental plants for home décor and green gifting, promoting a culture of green gifting
Strategy
We designed a nature-inspired brand identity with a bird-on-branch logo, a calming blue-green palette, and functional packaging featuring a planting calendar. A signature window graphic unified all collaterals, reflecting a serene garden view
Result
Earth Culture successfully positioned itself as a premium DIY gardening brand, sparking increased interest in green gifting. The packaging’s ease of use and the refined brand identity helped elevate customer perception, driving sales and building a strong, loyal customer base