Dadu’s
Strategy
Identity
Packaging Design
- Pune
- FMCG
Dadu's
- Pune
- FMCG
Strategy
Identity
Packaging Design
Objective
Dadu’s aimed to elevate its social media presence, enhance brand awareness, and position itself as a premium, luxurious, and sophisticated brand in the Indian sweets and savory market. The goal was to increase engagement, grow their audience, and introduce new products to align with festive seasons.
Strategy
We developed a content strategy that reflected Dadu’s premium image, crafting elegant stories and posts that aligned with festive occasions. Strategic collaborations, such as influencer marketing and participation in relevant expos, were leveraged to boost brand visibility. The social media feed was carefully planned to highlight new product launches and innovations, while maintaining a consistent, luxurious tone across all content.
Result
Our efforts led to significant growth in Dadu’s social media presence, doubling their Instagram followers and surpassing the 10k mark. The brand’s awareness continues to grow, with month-on-month engagement increasing steadily due to effective content and collaborations.