Aurique
- India
- Lifestyle
- 2022
Strategy
Identity
I Packaging Design
Objective
Aurique aimed to position itself as a leading luxury brand in the lab-grown diamond industry, with a strong emphasis on sustainability, ethical practices, and premium craftsmanship.
Strategy
We crafted a refined identity centered on a diamond within a window-like shape, symbolizing clarity and luxury. The custom typography featured a unique connection between the “Q” and “U,” representing relationships, with sleek and elegant lettering to convey sophistication. Sustainable packaging in wood, paired with a brown-toned palette, reflected the brand’s eco-conscious values, while luxurious marketing materials told Aurique’s story of ethical elegance.
Result
The new brand identity and packaging resonated with customers, with over 90% positive feedback on both quality and sustainability. Post-launch, Aurique successfully established itself as a reputable luxury brand in the competitive lab-grown diamond market, with an expanding loyal customer base drawn to its ethical practices and premium offerings.
Brief
The engaging identity resonated with both children and parents, resulting in strong brand recognition and trust. Heta Kids successfully positioned itself as a go-to choice for safe, natural skincare, fostering a loyal customer base..
The engaging identity resonated with both children and parents, resulting in strong brand recognition and trust. Heta Kids successfully positioned itself as a go-to choice for safe, natural skincare, fostering a loyal customer base.
Conclusion
The engaging identity resonated with both children and parents, resulting in strong brand recognition and trust. Heta Kids successfully positioned itself as a go-to choice for safe, natural skincare, fostering a loyal customer base..
The engaging identity resonated with both children and parents, resulting in strong brand recognition and trust. Heta Kids successfully positioned itself as a go-to choice for safe, natural skincare, fostering a loyal customer base.
Let's Connect
Contact us if want to make your Brand most impressive among all.
info@indesignelements.com
(+91) 98838 88889
37B Bunglow, Rasgvilla Lane C, Koregoan Park, Pune, Maharasthra
Let's Connect
Contact us if want to make your Brand most impressive among all.