Aurique
Strategy
Identity
Packaging Design
- Pune
- Lifestyle
Aurique
- Pune
- FMCG
Strategy
Identity
Packaging Design
Objective
Aurique aimed to position itself as a leading luxury brand in the lab-grown diamond industry, with a strong emphasis on sustainability, ethical practices, and premium craftsmanship.
Strategy
We crafted a refined identity centered on a diamond within a window-like shape, symbolizing clarity and luxury. The custom typography featured a unique connection between the “Q” and “U,” representing relationships, with sleek and elegant lettering to convey sophistication. Sustainable packaging in wood, paired with a brown-toned palette, reflected the brand’s eco-conscious values, while luxurious marketing materials told Aurique’s story of ethical elegance.
Result
The new brand identity and packaging resonated with customers, with over 90% positive feedback on both quality and sustainability. Post-launch, Aurique successfully established itself as a reputable luxury brand in the competitive lab-grown diamond market, with an expanding loyal customer base drawn to its ethical practices and premium offerings.